Advertising Agency India Delhi - Indian Advertising Services Agency Indian Advertising Agency Delhi

Indian Advertising Agency Delhi

Sticwel Advertising is one of the leading advertising agencies in India. We have amassed an impressive client list and enjoy enviable reputation amongst our peers as an Indian Advertising Agency of repute.

Sticwel Advertising is a full service advertising agency that offers the full spectrum of advertising services to its clients ranging from creative design, copywriting, print advertising, electronic media advertising, recruitment advertising, outdoor advertising, media planning, media buying, market research, public relations, events management, and a range of specialized services that include web design, web development, internet advertising including email advertising and online advertising.

If you are interested in knowing more about our advertising services, please do get in touch with us. We are keen on hearing from you!

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Television Advertising

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With the Indian economy evolving by the day and the spending power of the Indians on an upswing, Television Advertising remains one of the most effective tools for many a consumer brand in India to reaching out to their target audiences glued to the TV sets and watching their favorite Indian TV Channels.

It is predicted by reputed agencies like the Hong Kong based Media Partners Asia (MPA) and France based Mipcom (Marche International des Programmes de Communication) that India will become the largest satellite television market by 2008, Asia’s leading cable television market by 2010, and the most profitable pay-television market by 2015.

As such, no one can doubt even for a single moment that television advertising in India is set for an unprecedented boom and the next few years will see major flux in the Indian television advertising industry.

As of today, India has the third-largest pay-TV market in the world at $4.2 billion, with TV revenues estimated to reach $11 billion by 2011 and $16 billion by 2015. With a penetration level of approximately 120 million television homes in India last year, pay-TV penetration is expect to grow to nearly 90% in another eight years, with 185 million television-owning homes in 2015. India will join Japan as Asia’s top pay-TV market by 2015, with the direct-to-home (DTH) satellite television market expected to grow to 38 million by 2015, up from 2.6 million subscribers in 2006.

All this is a confirmation to the fact that India has strongly emerged as the third largest television market in the world. From having one public service broadcaster during the earlier days to over 350 channels available today and moving on towards having over 700 channels by 2009, the Indian television industry has come a long way and is expected to grow at a very fast pace during the next couple of years with a number of new TV channels slated to launch their operations.

More than 100 new TV channels are scheduled for launch in India over the next 12 months, delivering ever smaller audiences to broadcasters and nudging up their cost of distribution and marketing.

With the total number of channels on air set to hit 700 by 2009, broadcasters will be forced to slash advertising rates and spend heavily on improving technology to ensure their channels are carried into homes, or face the prospect of being swallowed up by rivals. – LiveMint.com

This poses a challenge both for the brands and for the television advertising agencies as there is a dire need to optimize the ad spend while garnering not only the attention of the target audience but also boost sales.

The advertising rates of TV channels in India are guided more by the popularity of the TV programming and their bouquet of content. The more influential channels with national reach are able to command a much higher advertising rates for TV advertisements than the regional channels.

Sticwel Advertising can assist you in maximizing the ROI on your ad spend by comprehensively analyzing your products/services portfolio, the demographics of your target audiences, their TV viewing habits and the available options in Television Advertising in India.

Please contact us today to discuss your requirements in detail.

List of Indian TV Channels7 Star Care, Aaj Tak, Aaj Tak Delhi, Aaj Tak International, Aakaash, Aastha International, Aastha TV, Amrita TV, Anna University Distance Education, Asianet, Asianet News, Asianet Plus, Asianet Suvarna, B4U Music India, B4U Music UK, BBC World India, Bhaarath TV, Bhakti TV, Cee (I) TV, Chutti TV, DD Bangla, DD Bharati, DD Bihar, DD Chandana, DD Chandigarh, DD Dehradoon, DD Gujarati, DD Himachal Pradesh, DD Hissar, DD India, DD Jaipur, DD Jammu, DD Kashir, DD Madhya Pradesh, DD Malayalam, DD Mizoram, DD National, DD News, DD North-East, DD Oriya, DD Podhigai, DD Port Blair, DD Punjab, DD Raipur, DD Ranchi, DD Sahyadri, DD Saptagiri, DD Sports, DD Technology, DD Tripura, DD Urdu, DD Uttar Pradesh, Enter 10 Channel, ETC, ETC Channel Punjabi, ETV Bangla, ETV Bihar, ETV Gujarati, ETV Madhya Pradesh, ETV Rajasthan, ETV Telugu, ETV Urdu, ETV Uttar Pradesh, EWTN Africa & India, Fashion TV India, Fortune Media, Gyandarshan, Headlines Today, Imayam TV, India TV, Indiavision, Jaihind TV, Jain TV, Jaya TV, Jeevan TV, Jhankarr Movies, Kairali Channel, Kairali People, Kairali We, Kalaignar TV, Kiran TV, Kolkata TV, KTV, Lemon, Lok Sabha TV, Lords TV Network, Makkal TV, Mana TV Channel 1, Mana TV Channel 2, Mana TV Channel 3, Mana TV Channel 4, Mana TV Channel 5, Manorama News Calicut, Manorama News Cochin, Manorama News Trivandrum, Mega TV, Mh 1 Music, Mi Marathi, MP Satcom Centre Distance Learning Channel, Music India, NDTV 24×7, NDTV Arabia, NE Hi Fi, NE TV, Nepal 1, NRI Standard World, NTV, Orissa State Distance Learning, Orissa TV, PBC TV, Peace TV, Play TV, Power Vision TV, PTC News, Punjab Today, Rainbow, Raj Musix, Raj Vidya Kender TV, Rajya Sabha TV, Remote Sensing and Communication Centre Gujarat, S1, SAC Mysore Distance Learning Channel, Sadhna TV, Sahara Samay Bihar, Sahara Samay Madhya Pradesh, Sahara Samay Mumbai, Sahara Samay National, Sahara Samay NCR, Sahara Samay Uttar Pradesh, Sangeet Bangla, Sanskar TV, Satsang TV, Shakti, Shalom TV, SS Music, Star Majha, Star Utsav, STV Goa News, STV Haryana News, STV Uttar Pradesh News, Sudarshan TV, Sun News Channel, Sun TV, Sur Sangeet, Surya TV, Tamilan TV, Tara Muzik, Tara Newz, Tez, Time TV, Total TV, TV 9, TV 9 Kannada, TV 9 Sanskruti, Udaya 2, ViCTERS, Vidya Vahini, Voyages India, VTU, Win TV, Yes Indiavision, Yo Music, Zee 24 Taas, Zee Akash 24 Ghanta, Zee Gujarati UK, Zee Jagran, Zee Music Asia, Zee Music UK, Zee Smile, Zee Sports USA,

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Sticwel Advertising is a full service advertising agency that offers the full spectrum of advertising services.

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Television Advertising

Television Advertising is the most effective medium for brands with mass appeal to reach to a nationwide audience.

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Advertising News

Source: Business Standard

Panasonic to enter LED TV space
Consumer durables player Panasonic India is entering the light emitting diode (LED) TV segment this year. The company plans to start manufacturing and marketing the product next month.
Tide Naturals: Get more at same price
Just days after the Rin vs Tide Naturals advertisement dispute reached the high courts, fast moving consumer goods major major Procter & Gamble has increased the grammage of its mass-market brand Tide Naturals by 25 per cent. This has been done for all stock keeping units (SKUs) of Tide Naturals.
Emami wants bigger bite of food business
Emami Group, the Rs 2,500 crore fast moving consumer goods major, is cutting its teeth on food business. Last month, the Kolkata-based firm made its debut by launching the Healthy and Tasty brand of edible oil.
Emami: Oil for all
The branded edible oil market of Rs 10,000 crore per annum has caught Kolkata-based personal care provider Emamis attention. It has launched not one but six variants of edible oil for consumers (and not bulk customers) soyabean, sunflower, palmolein, mustard, soyabean blend and palmolein blend under the brand Healthy & Tasty. This is Emamis first foray into food products, and it is all too aware of the need to play the health card.
PepsiCo: That youthful spirit
Pepsi, the flagship brand of PepsiCo, is all set to roll out its new campaign, Youngistaan ka Wow. While keeping the element of entertainment alive, the campaign attempts to show that the youth is audacious and lets things happen in their own way. Two years ago, Pepsi had introduced the concept of Youngistaan to bond with the youth. The new campaign builds on that.
Quirky takes
Social networking site ibibo.com tries to entice the youth with a bold, on-your-face campaign.
Somewhere in brandland
They say, travel broadens the mind, well then, following the links sent by your more clued in friends opens it up with pneumatic piledriver. Now, the odd corporation may label this activity as de-efficiencyfying individual productivity, or whatever the current, popular jargon is for wasting time. The thing is, it is anything but. The output of your brain is linked to the input. No maths class, ergo no one knows two plus two is equal to five, oh sorry, six.
Lakme's just-in-time fashion statement
The fashion week, which begins tomorrow, will showcase clothes that are available now and not what will come later.
P may pay Lever back in the same coin
After Rin took on Tide in its ad campaign, Ariel is expected to do the same with Surf.
All that Twitters
Of what use can 140 characters be to ICICI Bank, Indias largest private bank? If those characters make a tweet, and belong to a micro-blogging site called Twitter, the results will surprise you.
PepsiCo India: Smartly choosing health
PepsiCo is set to launch caf stalls to send out the message loud and clear that it is a healthy food company. The Smart Choice Cafs will bring under one roof the different products from PepsiCo: Breakfast oats (Quaker), juices (Tropicana), baked snacks (Aliva) and snacks made from ingredients found in Indian kitchens (Kurkure). The retail foray could help the company increase conviction among consumers of the health quotient of the food and beverage brand.
Bajaj Auto: Higher stake
With an eye on high-value European and other western markets in the long run, Bajaj Auto has acquired yet another set of shares from the open market of off-road bike specialist KTM Power Sports AG which is headquartered in Austria.
Horlicks noodles: One too many?
Product extension is not something new to Horlicks, the flagship brand of GlaxoSmithKline Consumer Healthcare (GSKCH). In fact, the health drink brand, which accounted for over 65 per cent of the Rs 1,985 crore revenue of GSKCH in the January-December 2009 period, launched 10 new products including variants last year.
Honda's India journey gets a new twist
When Japanese bike major Honda rolled out its first product from a spanking new factory at Manesar in Haryana in 2001, skeptics immediately predicted the downfall of Indias (and also the worlds) largest motorcycle manufacturer Hero Honda.
India adds fizz to Coke, Pepsi
Not so long ago, India was considered to be a regional outpost lab by the cola giants. Things have moved fast since then: A demand surge in this so-called outpost is helping Pepsico and Coca Cola at a time when sales have plunged in their traditional strong-hold, North America.