It is predicted by reputed agencies like the Hong Kong based Media Partners Asia (MPA) and France based Mipcom (Marche International des Programmes de Communication) that India will become the largest satellite television market by 2008, Asia’s leading cable television market by 2010, and the most profitable pay-television market by 2015.

As such, no one can doubt even for a single moment that television advertising in India is set for an unprecedented boom and the next few years will see major flux in the Indian television advertising industry.

As of today, India has the third-largest pay-TV market in the world at $4.2 billion, with TV revenues estimated to reach $11 billion by 2011 and $16 billion by 2015. With a penetration level of approximately 120 million television homes in India last year, pay-TV penetration is expect to grow to nearly 90% in another eight years, with 185 million television-owning homes in 2015. India will join Japan as Asia’s top pay-TV market by 2015, with the direct-to-home (DTH) satellite television market expected to grow to 38 million by 2015, up from 2.6 million subscribers in 2006.

All this is a confirmation to the fact that India has strongly emerged as the third largest television market in the world. From having one public service broadcaster during the earlier days to over 350 channels available today and moving on towards having over 700 channels by 2009, the Indian television industry has come a long way and is expected to grow at a very fast pace during the next couple of years with a number of new TV channels slated to launch their operations.

More than 100 new TV channels are scheduled for launch in India over the next 12 months, delivering ever smaller audiences to broadcasters and nudging up their cost of distribution and marketing.

With the total number of channels on air set to hit 700 by 2009, broadcasters will be forced to slash advertising rates and spend heavily on improving technology to ensure their channels are carried into homes, or face the prospect of being swallowed up by rivals. - LiveMint.com

This poses a challenge both for the brands and for the television advertising agencies as there is a dire need to optimize the ad spend while garnering not only the attention of the target audience but also boost sales.

The advertising rates of TV channels in India are guided more by the popularity of the TV programming and their bouquet of content. The more influential channels with national reach are able to command a much higher advertising rates for TV advertisements than the regional channels.

Sticwel Advertising can assist you in maximizing the ROI on your ad spend by comprehensively analyzing your products/services portfolio, the demographics of your target audiences, their TV viewing habits and the available options in Television Advertising in India.

Please contact us today to discuss your requirements in detail.

No wonder, Print Media in India is considered to be no less than a mammoth! And it remains one of the most widely used vehicle by companies, large and small alike, to reach out to their target audiences trying to carve a niche for their brands, getting new customers for their products and services, attracting new talent for recruitment, and what not!

We offer creative design services and content writing services to cater to diverse print advertising needs such as logo design, packaging design, promotional advertising campaigns and recruitment advertising campaigns.

Our team of visualisers, creative designers, researchers and copy writers, production supervisors and account servicing personnel bring together an extremely powerful mix of skill and experience that results in brilliantly executed print advertisements.

Contact us for more information on how our print advertising services can be of assistance in enhancing your brand equity and help you reach your target audience more effectively.

Hindustan Times, an English daily published from Delhi, was the largest circulated single edition daily. It was followed by Ananda Bazar Patrika, a Bengali daily published from Kolkata. The Times of India, an English daily also published from New Delhi came third. However, the paper, having eight editions with a combined circulation of 27,71,669 copies came first among multi-edition dailies.

Dainik Jagran and Dainik Bhaskar (both Hindi) came second and third.

Among states, Uttar Pradesh was leading by publishing the largest numbers of newspapers(1385), followed by Delhi (1029), Maharashtra (646), Rajasthan (598) and West Bengal (559).

However, the national capital, Delhi, pushed its neighbouring state behind in the matter of circulation. It recorded a circulation off 2,65,01,569 copies as gainst 2,62,85,541 copies in Uttar Pradesh.

Maharashtra retained its third position with 1,59,59,124 copies.

A notable feature was that Orissa achieved the distinction of publishing newspapers in 17 major languages.Delhi came next with 13, Maharashtra 12, Kerala nine and Karnataka with eight.

Uttar Pradesh published the maximum number of newspapers in a single language–1155 in Hindi.

The highest numbers of newspapers were published in Hindi (3265), followed by English (873), Bengali (492), Gujarati (477), Urdu (403) and Marathi (329).In circulation, Hindi newspapers continued to lead with 6,70,35,756, followed by English with 2,72,90,601 copies. Gujarati Press with 83,52,093 copies came third.

Urdu and Malayalam language press closely followed with 81,09,935 and 76,91,166 copies respectively.

During 2004-05, 1948 new newspapers were registered and the majority of Indian newspapers were periodicals.

Among periodicals Rishi Prasad, Hindi monthly from Gandhi Nagar, topped with a circulation of 11,37,050 copies, while Saras Salil, Hindi fortnightly, published from Delhi came second with a circulation of 10,53,119 copies.

Among language Dailies, Hindi lead with 799 newspapers followed by 181 in English. The languages that published more than 100 daily newspapers were Marathi (127), Urdu (162) and Telugu (110).

Circulation-wise, Hindi Daily Press maintained its dominance with 3,37,73,557 copies. English Dailies followed with a circulation of 1,07,71,169 copies.

Uttar Pradesh had the largest number of daily newspapers (285), followed by Maharashtra (197). Daily newspapers are published from all the States.

Sticwel Advertising India can handle all your advertising needs.

Whether you need to have creatives designed for an ad campaign to promote your business or a new product or if you want to place a recruitment advertisement for open vacancies in your company…

Or you may want to have a catalog designed to showcase your products, or get a flyer designed and printed to announce a new product or service or a special event…

Whatever advertising services you may need, Sticwel will be able to help you with your requirements.

We can design advertisements, direct a photo shoot, plan media releases for your ads, optimise your media buying budget, organize a press conference and help enhance your brand equity through rigorous public relation activities and much more…

Our advertising services include but are not limited to -

• creative design
• copywriting
• print advertising
• electronic media advertising
• television advertising
• TV advertising
• outdoor advertising
• radio advertising
• recruitment advertising
• media planning
• media buying
• market research
• public relations
• events management
• web design
• web development
• internet advertising
• email advertising
• online advertising

Contact us for more information on how our advertising services can be of assistance in enhancing your brand equity and help you reach your target audience more effectively.

That’s Sticwel for you!

Sticwel Advertising is a full service advertising agency that offers the full spectrum of advertising services to its clients ranging from creative design, print advertising, electronic media advertising, media planning, media buying, market research, public relations, events management, and a range of specialized services that include web design, web development, internet advertising including email advertising and online advertising.

We have a team of experienced advertising professionals with over 40 man years of cumulative experience. We offer brand management consultancy, image building, public relations and branding services to some of the upcoming and vibrant brands in India including World Phone, The Royal Time Machine, Zing India Travel among others.

We have offices and representation in the following states and cities in India and can provide on-the-ground services and activities to support your brand.

Delhi - New Delhi
Punjab/Haryana - Chandigarh, Ludhiana, Amritsar, Jallandhar, Hisar, Karnal, Amballa, Panipat, Rohtak, Faridabad,
Uttar Pradesh - Lucknow, Kanpur, Agra, Aligarh, Allahabad, Varanasi, Dehradun, Hardwar, Ghaziabad, Noida
Rajasthan - Jaipur, Ajmer, Bikaner, Kota, Jodhpur, Udaipur
Madhya Pradesh - Indore, Bhopal, Gwalior
Gujarat - Ahmedabad, Baroda, Surat, Vadodara
Maharashtra - Mumbai, Pune, Nasik, Nagpur
Andhra Pradesh - Hyderabad, Vizag
Karnataka - Bangalore, Mangalore, Mysore
Tamil Nadu - Chennai, Coimbatore
Kerala - Thiruvananthapuram, Kochi
West Bengal - Kolkata
Orissa - Bhubaneshwar
Assam - Guwahati