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Sticwel Advertising is a full service advertising agency that offers the full spectrum of advertising services.

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Print advertising is driven by creative design and intuitive copy to be a success.

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Television Advertising

Television Advertising is the most effective medium for brands with mass appeal to reach to a nationwide audience.

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Advertising News

Source: Business Standard

• Panasonic to enter LED TV space
  Consumer durables player Panasonic India is entering the light emitting diode (LED) TV segment this year. The company plans to start manufacturing and marketing the product next month.
• Tide Naturals: Get more at same price
  Just days after the Rin vs Tide Naturals advertisement dispute reached the high courts, fast moving consumer goods major major Procter & Gamble has increased the grammage of its mass-market brand Tide Naturals by 25 per cent. This has been done for all stock keeping units (SKUs) of Tide Naturals.
• Emami wants bigger bite of food business
  Emami Group, the Rs 2,500 crore fast moving consumer goods major, is cutting its teeth on food business. Last month, the Kolkata-based firm made its debut by launching the Healthy and Tasty brand of edible oil.
• Emami: Oil for all
  The branded edible oil market of Rs 10,000 crore per annum has caught Kolkata-based personal care provider Emamis attention. It has launched not one but six variants of edible oil for consumers (and not bulk customers) soyabean, sunflower, palmolein, mustard, soyabean blend and palmolein blend under the brand Healthy & Tasty. This is Emamis first foray into food products, and it is all too aware of the need to play the health card.
• PepsiCo: That youthful spirit
  Pepsi, the flagship brand of PepsiCo, is all set to roll out its new campaign, Youngistaan ka Wow. While keeping the element of entertainment alive, the campaign attempts to show that the youth is audacious and lets things happen in their own way. Two years ago, Pepsi had introduced the concept of Youngistaan to bond with the youth. The new campaign builds on that.
• Quirky takes
  Social networking site ibibo.com tries to entice the youth with a bold, on-your-face campaign.
• Somewhere in brandland
  They say, travel broadens the mind, well then, following the links sent by your more clued in friends opens it up with pneumatic piledriver. Now, the odd corporation may label this activity as de-efficiencyfying individual productivity, or whatever the current, popular jargon is for wasting time. The thing is, it is anything but. The output of your brain is linked to the input. No maths class, ergo no one knows two plus two is equal to five, oh sorry, six.
• Lakme's just-in-time fashion statement
  The fashion week, which begins tomorrow, will showcase clothes that are available now and not what will come later.
• P may pay Lever back in the same coin
  After Rin took on Tide in its ad campaign, Ariel is expected to do the same with Surf.
• All that Twitters
  Of what use can 140 characters be to ICICI Bank, Indias largest private bank? If those characters make a tweet, and belong to a micro-blogging site called Twitter, the results will surprise you.
• PepsiCo India: Smartly choosing health
  PepsiCo is set to launch caf stalls to send out the message loud and clear that it is a healthy food company. The Smart Choice Cafs will bring under one roof the different products from PepsiCo: Breakfast oats (Quaker), juices (Tropicana), baked snacks (Aliva) and snacks made from ingredients found in Indian kitchens (Kurkure). The retail foray could help the company increase conviction among consumers of the health quotient of the food and beverage brand.
• Bajaj Auto: Higher stake
  With an eye on high-value European and other western markets in the long run, Bajaj Auto has acquired yet another set of shares from the open market of off-road bike specialist KTM Power Sports AG which is headquartered in Austria.
• Horlicks noodles: One too many?
  Product extension is not something new to Horlicks, the flagship brand of GlaxoSmithKline Consumer Healthcare (GSKCH). In fact, the health drink brand, which accounted for over 65 per cent of the Rs 1,985 crore revenue of GSKCH in the January-December 2009 period, launched 10 new products including variants last year.
• Honda's India journey gets a new twist
  When Japanese bike major Honda rolled out its first product from a spanking new factory at Manesar in Haryana in 2001, skeptics immediately predicted the downfall of Indias (and also the worlds) largest motorcycle manufacturer Hero Honda.
• India adds fizz to Coke, Pepsi
  Not so long ago, India was considered to be a regional outpost lab by the cola giants. Things have moved fast since then: A demand surge in this so-called outpost is helping Pepsico and Coca Cola at a time when sales have plunged in their traditional strong-hold, North America.